MATM's Super Special Summer Sampler is HERE!!

It's hot & we love you. Here's MATM's Super Special Summer Sampler. Download, Listen, Share, Repeat. Oh yeah, follow us on Twitter too!

The Death of Music Criticism

You've got to check out Christopher R. Weingarten's speech at the 140 Character Conference . As a "rock critic", he points out with great clarity why music reviewers are a dying breed.

MATM's Top 10 Tips for Album Art Creation

You just spent who knows how long writing, recording, mixing, mastering (and whatever else to your music) and you're ready to share it with the world! But before you do, think about this: If you were given the choice between a handwritten CD-R paper cover or a glossy full-color CD case, which would you prefer? Not that we think everything has to be shiny (though shiny things TOTALLY entertain us), but there is something to be said about packaging your music in a visually attractive way. Make it look as great as it sounds!

We know. Just because you're an artist, that doesn't mean you're an "Artist". Below is MATM's Top 10 Tips for Album Art Creation and hopefully they'll make the whole process a little easier.

1. When thinking about your album cover, consider what you want the cover to say about your music. Is there a mood you want to convey? Is there a pivotal moment that you would like to foreshadow on the cover? Your artwork is going to be the first thing most people are exposed to so be sure it says what you want it to say!

2. Before you get too far in the creation of the album art, make sure you know how it needs to be formatted! If you are using a manufacturer like Discmakers or Oasis, they have templates available online to download so you can make sure the artwork is properly formatted for their print process. This is HUGELY important! Especially if you are paying someone to create the art... You don't want to have to pay them twice to reformat everything.

3. Speaking of templates, when you're ready to download them, you'll probably find a few different file types. Maybe Adobe Illustrator, Adobe Photoshop, and some others. Here are a couple of the differences in these design programs so you'll have some insight into the process. Adobe Photoshop has a great set of tools for manipulating photos. But Adobe Photoshop is pixel based, so if you are working with shapes and text, the larger you go, the more visible the pixels are and that can make the quality look a little less than stellar. Adobe Illustrator is not pixel based, but vector based. This means that you will not see the pixelation on the text and shapes when resizing them. Make sure you or whoever you choose to design the album art is familiar with both programs!

4. The other thing you may notice when you are selecting a template is the never-ending styles of product choices you have! Jewel Cases, Sleeves, Eco-Walets, 4-panel, 6-panel, and on and on. This is really a personal preference and cost decision, but the one piece of advice we have is to always choose something with a spine! If you are sending your CD to press or radio, they will stick it on a shelf (if you're lucky...haha). When they stick it on a shelf, if your case does not have a spine, it will disappear in the midst of everything else to never be heard from again! Remember too, if you are manufacturing vinyl, you will need a separate template for that format.

5. Pay attention to whether you need to use the CMYK or RGB formatting. CMYK is a four color print process (Cyan, Magenta, Yellow and Black) and RGB is a three color process (Red, Green and Blue). Most print is done in CMYK so it's probably a good idea to start there but double-check the formatting specs before you lay everything out.

6. Keep the resolution high! If you are using Adobe Photoshop, make sure you are operating in at least 300 dpi (dots per inch) in order to keep your graphic quality solid.

7. When designing the artwork, you will likely see red and green lines on your artwork template. These are the bleed and trim lines. Make sure your artwork fills that whole space out and overlaps the bleed and trim lines. This will ensure that if the printing is cut just slightly off in any direction that you will see art and not blank white space. The margin of error is small, usually an 1/8th of an inch, so it will not be noticeable even in the worst case scenario.

8. Sweet! Your artwork is done... or is it? Did you include a space for the barcode? Most manufacturers will provide you with a barcode for a small fee (like $20 most times). Including a bar code is hugely important if you plan on selling your cds anywhere other than your live shows. If you plan on making your record available at your local record store, make sure you include a spot for the barcode on the back cover of your album! A good general rule is to leave .75" x 1.25" (and inserting a white block as a space holder might help).

9. Save, save, save your work. We say this because we care. There is nothing worse than creating a graphic masterpiece only to have the power go out or a full-on computer crash and *POOF* there goes all the work you did. Trust us: Save your work often.

10. Now that the artwork is done, take a look at it in another way. Can you use any part of the artwork as a graphic component for merchandise and/or does it tie-in with your website? Consistent imagery in a sea of over-saturation will go a long way to help your music stay on the minds of your new fans.

We hope that these tips have been helpful! After all, our mission is only to make the world a little more beautiful, one album cover/website/t-shirt/sticker/etc. at a time! Also, don't forget to check out some of our designs at Me and the Machine Creative!

MATM's 25 Necessary Music Sites At Which You'll Be Unable To Shake A Stick

Photo by Timbu

The responsibilities that come with promoting your band on the web these days are endless and overwhelming. We at Me and the Machine Records have taken a moment out of our endless and overwhelming schedule to compile a list of essential websites that will get you on the right track. If you think we missed anything or would like to enlighten us about where else we should plant the MATM flag on the web, please shoot us a note on Twitter.

1. Bandcamp - Without question the greatest, all-purpose music
sales and promotions tool out there right now! And, it's free!!

2. Twitter - This will be, without any doubt in our minds, the way
music will be shared in the next 6 months. You heard it here first.

3. SongTwit - You just recorded a new tune and you want to allow
you twitter followers to be the first people to hear it? Start here.

4. Muxtape - While many of the bands featured on Muxtape continue to
beat the "ironic keyboard" dead horse, the layout is gorgeous and the
traffic is plenty.

5. Last.fm - Allows you to gain new fans by lying to them and telling
them your band totally sounds like Grizzly Bear.

6. LinkedIn - For when the whole "music career" thing doesn't
work out and you need to find a real job. Build contacts here in case...

7. Pandora - Getting in is tricky but if you make the cut,
people can build stations based on your music. Pretty sweet.

8. OurStage - About the most honest way on the web for you to
gauge whether your band sucks or not.

9. Flickr - It's a great way to share photos from your bands most
recent gig. Just make sure you delete the pics of the after-party before uploading.

10. Blip.FM - Used in conjunction with Twitter, this is another great
way to share your music.

11. Blogger - Once you start it, you can easily integrate your
blog into your website via feedburner.com. Blogs are great because sometime, especially if you're on the road, the memories don't actually last forever.

12. GigMaven - Book more shows. And when you're done, book even
more shows.

13. ArtistData - Are you absolutely sick of adding your new tour
date to 20+ social networks? Setup an ArtistData account, add it once and go practice.

14. Bandize - Q. How many CDs did we sell the last time we played
here? A. If you're diligent about recording this info, Bandize will tell you.

15. Google Docs - So, you've got countless social networking
sites set up and you can't remember the passwords. Keep 'em here and access them from anywhere.

16. YouTube - Enough said.

17. Tr.im - Short URLs are the new black and clicks can be stylishly
tracked.

18. Google Analytics - Should we send records overseas and follow
it up with a tour? If you're tracking your analytics, you'll be able to tell if that's a wise decision or not.

19. Viewbook - So your girlfriend has created all these great
show posters and you have no way to display them. Now you do!

20. DashGo - You know who's coming to your website now thanks to
Google Analytics (see #18) but do you know how your traffic is holding up on the social networks? No? Now you do.

21. PayPal - Use this to get paid (needed to receive payment from
Bandcamp)!!

22. Google Reader - Find all the music blogs you can, subscribe
to their RSS feed and know what is going on in your industry. Billboard alone simply doesn't cut it anymore.

23. MadMimi - Send out incredible looking emails for your band
and collect email address from all of your sites. It's about $10 a month and worth every frigging penny.

24. Facebook - When your done looking at former classmates that
either got super hot or totally went the other way, use Facebook to promote your shows.

25. MySpace - We don't like it. But we suppose it has to be done...

Stillhouse Hollow LIVE on WDVX TODAY!!!

Stillhouse Hollow is playing LIVE on WDVX's Blue Plate Special today at Noon EST/11am CST. Click on the link below to listen!!

:: Stillhouse Hollow LIVE on WDVX ::

MATM Video of the Week (6/2/09)

We received an email this morning from a clearly awesome person named Natalie (@natvalenzuela) and she's part of the street team for the band The Ropes. Included in said email was a link to the video just above these words. The video is for their song "Clubs in Europe Forever" and I'm a fan hence this posting. Enjoy!!

LMNOP.com's Review of Stillhouse Hollow's Dakota

Here's another great review that we simply had to share! Here's a quote: "Instead of relying on technology to create what the public is accustomed to hearing, these guys use traditional instruments to create songs that are simple and yet ultimately very entertaining." Awesome! To read the rest of the review, click on the link below.

:: LMNOP.com's Review of Stillhouse Hollow's Dakota ::

To pick up your copy of Dakota, visit stillhousehollow.com